The reshuffle comes at a critical juncture for LVMH in China. In its full-year 2025 results, the group reported revenue of 80.81 billion euros, down 4.6% year on year. Recurring operating profit fell 9% to 17.76 billion euros, while net profit declined 13% to 10.88 billion euros.
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对于零跑来说，把年度销量目标直接拉升到百万级，是一个颇为激进的动作，这几乎要求他们在去年的基础上再翻一番。在 2025 年，零跑的全年交付量是 59.6 万辆，同比增长 103%。